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OVERVIEW

This race will be decided on the question of who will protect a woman's right to make her own healthcare decisions and deliver for Central Valley working families. Rudy Salas has a strong record of fighting for workers, lowering healthcare costs, and protecting a woman’s right to make her own abortion healthcare choices while David Valadao championed a national abortion ban with no exceptions. 


SUMMARY

Starting no later than week 3, Democrats and primary voters registered without a party preference need to see TV ads in the Bakersfield and Fresno media markets and digital ads (including on streaming) that contrasts David Valadao’s extreme MAGA agenda to ban abortion WITH Rudy Salas’ record of protecting a woman’s right to make her own abortion healthcare decisions.

  • David Valadao championed a total abortion ban with no exceptions that could also ban some forms of birth control.
  • Rudy helped pass Prop 1 to enshrine in the California constitution the rights of women to control their own bodies, because these most personal decisions are to be decided by a woman, her doctor, and within her faith.

Additionally, starting no later than week 2, Democrats and primary voters registered without a party preference need to see digital ads (including on streaming) and TV ads in the Bakersfield and Fresno media markets about Rudy Salas:

  • Rudy Salas is focused on keeping more money in workers’ pockets. That’s why he delivered overtime for farmworkers and increased the minimum wage.
  • Rudy Salas’ legislation was critical to keeping the Kern Medical Hospital’s doors open and he has been a leader in tackling Valley fever.
  • Rudy Salas voted to lower the cost of life-saving medicines, like insulin for people with diabetes.

Democrats and voters registered without a party preference need to receive mail and digital (including streaming and YouTube) district-wide, and especially in the Fresno Media Market, about Rudy Salas:

  • Rudy helped pass Prop 1 to enshrine in the California constitution the rights of women to control their own bodies, because these most personal decisions are to be decided by a woman, her doctor, and within her faith.
  • Rudy Salas is endorsed by the California Democratic Party, United Farm Workers, U.S. Senator Alex Padilla.
  • Rudy Salas is focused on keeping more money in workers’ pockets. That’s why he delivered overtime for farmworkers and increased the minimum wage.
  • Rudy Salas’ legislation was critical to keeping the Kern Medical Hospital’s doors open and he has been a leader in tackling Valley fever.
  • Rudy Salas voted to lower the cost of life-saving medicines, like insulin for people with diabetes.

Media